OHOJ

Ohoj provides convenient transportation by allowing users to rent e-scooters. It includes information that encourages and educates users on riding responsibly and parking safely.

Ohoj provides convenient transportation by allowing users to rent e-scooters. It includes information that encourages and educates users on riding responsibly and parking safely.

Ohoj provides convenient transportation by allowing users to rent e-scooters. It includes information that encourages and educates users on riding responsibly and parking safely.

Ohoj provides convenient transportation by allowing users to rent e-scooters. It includes information that encourages and educates users on riding responsibly and parking safely.

Category

UX/UI

Year

2024

Client

Fictional

Brief

Brief

Brief

The development in transport for better mobility and accessibility has increased the need for seamless solutions for travel on the go, where e-scooters play an important role. At the same time, they have been criticized for a lack of accountability regarding their usage.

The development in transport for better mobility and accessibility has increased the need for seamless solutions for travel on the go, where e-scooters play an important role. At the same time, they have been criticized for a lack of accountability regarding

their usage.


How can we combine e-scooter growth and accessibility with better safety and responsibility?

The development in transport for better mobility and accessibility has increased the need for seamless solutions for travel on the go, where e-scooters play an important role. At the same time, they have been criticized for a lack of accountability regarding

their usage.


How can we combine e-scooter growth and accessibility with better safety and responsibility?

How can we combine e-scooter growth and accessibility with better safety and responsibility?

How can we combine e-scooter growth and accessibility with better safety and responsibility?

The development in transport for better mobility and accessibility has increased the need for seamless solutions for travel on the go, where e-scooters play an important role. At the same time, they have been criticized for a lack of accountability regarding

their usage.


How can we combine e-scooter growth and accessibility with better safety and responsibility?

Approach

Collecting of data and insights

Desk research

To better understand the driving experiance and the traffic I looked for futher informations about traffic and scooters. This was helpful to see more experiences from different users and externals about their view of scooters and the rental-services.

Userflow

Visualized a flow for the service to get a better overview of the service and the interface. This helped to better analyze the flow to spot potential improvements.

Competitive analysis

In the analysis I looked at other similar services and collected insights containing strengths and struggles that could be beneficial for the optimization for Ohoj's service and flow.

Collected insights

The interface lacks a sense of flow and feedback

Common to use of indicators to encourage user to follow safety precautions

Passes makes the services more flexible for the user to plan their ride

Rewards or notifications of encouragement for taking action for more safe trips and parking helps the user be more careful when driving

Clear guidance and constant guiding in the service helps the user for easier navigation

Ideate

Flow structure

From the analysis, a user flow was created focusing on adding the essentials for a scooter rental app. The goal was to keep it simple and ready to use. Features like rental passes were introduced to give users more flexibility for longer rides. With the additions, the app becomes easier to navigate making the rental process quicker, while also encouraging safer driving and more responsible parking.

Solution

Added improvments

Added clearer instructions the driver when it comes do driving and parking

Added clearer instructions the driver when it comes do driving and parking

Added notifications to infom the driver further about safe parking.

Added notifications to infom the driver further about safe parking.

Introduced rewards for the driver to encourage more safe parking

Introduced rewards for the driver to encourage more safe parking

Create a flow that is clear and only has the essentials that the driver needs.

Create a flow that is clear and only has the essentials that the driver needs.

To make it clearer about the rules of traffic and parking there is instrukctions before choosing a scooter. Also there is marked specific parking areas to ensure that the parking is legal and safe.

For further safety precautions it appears notifications to inform and remind the driver about how to park safetly. When parking the driver need to take a picture of the parking to ensure you have parked correctly. There are rewards for the driver follow specific requests to encure safe parking.

Color palette

Line mark

#FAFAFA

Night

#252525

Lightning

FFFB21

Blue sign

#5768FF

Concrete

#E3E3E3

Sidewalk

#6F6F6F

Fonts

Font family

Sora

Weight

Semibold

Aa

Aa

Aa

Font family

Sora

Weight

Regular

Aa

Aa

Aa

Summary

Optimize the service's functionality and structure to create a clearer navigation experience

Optimize the service's functionality and structure to create a clearer navigation experience

Add purposeful features that that helps the service become more useful and relevant

Add purposeful features that that helps the service become more useful and relevant

Add purposeful features that that helps the service become more useful and relevant

Refine core features to match user needs

Refine core features to match user needs

Refine core features to match user needs

Added safety features that encourage drivers to park more responsibly to help reduce accidents

Added safety features that encourage drivers to park more responsibly to help reduce accidents

Added safety features that encourage drivers to park more responsibly to help reduce accidents